tag:blogger.com,1999:blog-8139328.post3464869915198280145..comments2023-06-28T07:58:56.909-04:00Comments on PERGE MODO: Un-BrandingTony Adamshttp://www.blogger.com/profile/10091330901996916966noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8139328.post-50013963554917279832009-07-28T17:53:30.680-04:002009-07-28T17:53:30.680-04:00The mother brand is hardly failing judging by the ...The mother brand is hardly failing judging by the quarterly sales just reported. Struggling yes. Burt failing? Definitely not.<br /><br />And yes, it is somewhat different than owning the category, but it is similar in spirit. Create different environments featuring the same basic product in different forms and capture as many sales as you possibly can.Jeffrey Cnoreply@blogger.comtag:blogger.com,1999:blog-8139328.post-63316078630224263042009-07-27T22:12:51.147-04:002009-07-27T22:12:51.147-04:00Jeffrey, this is slightly different from owning th...Jeffrey, this is slightly different from owning the category. In this instance, the self-generated competition points to the failure of the mother brand and eats its lunch (and drinks it coffee, as it were).Tony Adamshttps://www.blogger.com/profile/10091330901996916966noreply@blogger.comtag:blogger.com,1999:blog-8139328.post-51971868925537720182009-07-27T18:27:35.385-04:002009-07-27T18:27:35.385-04:00It's a very common business strategy: OWN the...It's a very common business strategy: OWN the entire category. Just look at any of the hotel brands and the multiple tiers and price points they offer among their various properties/brands. I'm actually surprised Starbucks didn't do it a long time ago.Jeffreynoreply@blogger.comtag:blogger.com,1999:blog-8139328.post-9366584283701317122009-07-26T14:09:00.965-04:002009-07-26T14:09:00.965-04:00Makes good business sense to me. Is it sneaky? May...Makes good business sense to me. Is it sneaky? Maybe, but who said there were any rules against that?Javahttps://www.blogger.com/profile/17377033663576614925noreply@blogger.com