I did not know that Hollister is part of Abercrombie and Fitch, although the writer of this NY Times review thinks I should have known it.
Who buys this stuff? I thought kids were supposed to be media-smart these days. I thought they didn't fall for this kind of marketing.
"Perge modo et qua te ducit via dirige gressum," said Venus to Aeneas.
Shuddery! I wouldn't even go in but I daresay I'm not the sort of customer they're after.
ReplyDeleteAbercrombie & Fitch are in the news in the UK. They are being sued by a young woman who uses a prosthetic arm. They hired her but kept her working in the stock room because her disability didn't fit in with the company aesthetic.
Ahhh Hollister... A shopping mall "surf" company for all the midwest barnies who have very likely never even seen the Pacific Coast. Every time I see a teen wearing their logo, I roll my eyes.
ReplyDeleteI love Mike Albo.
ReplyDeleteNope!
ReplyDeleteToday's kids love labels on EVERYTHING...their clothes, their coffee, their frozen yogurt, their destination vacations. The last 10 years have been a marketer's dream. Market it as "hip" and they will come!
It was our generation that eschewed labels. Look where it got us!