Friday, September 05, 2008

Smart New York

I think the SmartCar folks are trying to suck me into their cult. The following three items are from "Issue 15" of their newsletter. (Regarding the parking incentive, I doubt I will ever use it. One of the advantages of owning this car is wedging it into a tiny streetside parking space that no one else can negotiate).

NYC parking specials for the smart fortwo

The smart fortwo was built for cities around the world. Its small size allows urban dwellers to easily maneuver heavily congested streets and squeeze into the tightest of parking spots. People are starting to take notice of those customers who make responsible vehicle choices like the smart fortwo, especially as an urban solution.

Recently in New York City, Meyers Parking, the owner of parking garages near popular Manhattan attractions, has reduced its parking prices by 50% for smart fortwo owners. If you live in the tri-state area you can enjoy reduced parking rates at the following locations:

Madison Square Garden Area
218 W. 31st Street/225 W. 30th Street (between 7th and 8th)
212.736.8233

340 W. 31st Street (between 8th and 9th)
212.594.1915

Javits Center
323 W. 34th Street/334 W. 35th Street (between 8th and 9th)
212.279.7310

Broadway/Times Square
141 W. 43rd Street/146 W. 44th Street (between 6th and Broadway)
212.997.7690

Empire State Building/Midtown
9 W. 35th Street/12 W. 36th Street (between 5th and 6th)
212.268.8572

Upper East Side
154 E. 87th Street (between 3rd and Lexington)
212.722.6500



fashion fleet: the ultimate urban trunk show

Club Monaco, a global fashion brand, and smart USA are collaborating to bring inspiration and design to the urban professional with the launch of FASHION FLEET: The Ultimate Urban Trunk Show. The fleet showcases a caravan of chic Club Monaco designed smart fortwos and fall fashion, courtesy of Club Monaco.

The Club Monaco smart fortwos, ten in total, will feature images from the newly launched Fall 2008 Club Monaco Campaign as well as the brand’s iconic black and white crest. The Fall Collection and campaign were inspired by the idea of the downtown aristocrat who brings uptown elegance a downtown flare.

The partnership will launch during Fashion Week in New York City with the ultimate urban trunk show. Club Monaco designed smart fortwo vehicles will cruise New York City streets making stops at the landmark Mercedes-Benz Fashion Week locales. 75 lucky New Yorkers will receive gift bags with iconic pieces from Club Monaco’s Fall Collection at each stop, including cashmere scarves, sunglasses from the newly launched collection, statement jewelry and small Italian leather goods.

The ultimate urban trunk show will debut on Sunday, September 7 in the Meatpacking District and will continue with stops in SoHo, Wall Street, the Flatiron District, Midtown and Bryant Park on Monday and Tuesday during peak lunch-time hours. In addition, Club Monaco’s 57th Street Store window will be dedicated to the partnership throughout Mercedes-Benz Fashion Week featuring a unique design and one of the Club Monaco designed smart fortwos.

The Club Monaco and smart USA collaboration generates a design philosophy that marries functionality and style; tradition and modernity. The result is a dynamic partnership that is not limited by age, price or location. It’s about iconic style.




New York/New Jersey Lookout

The smart owners group from the New York and New Jersey area just had their second meeting at the State Line Lookout at beautiful and scenic Palisades, NJ overlooking the Hudson River. Ten smart owners made the trip to celebrate their unique cars at the state border. The owners showed off their radios, antennas, cargo organizers and vanity plates - everything that makes them enthusiastic about their new smart fortwo.

8 comments:

David said...

Don't drink the kool-aid.

SubtleKnife said...

I think it's funny how they keep calling it SmartFortwo. Smart cars have always been twoseaters!

You can't rename it retroactively. The Godfather didn't become The Godfather: Part I after Part II came out...

ewe said...

50% off parking prices is a fantastic way to get people to consider smaller cars. I am so happy to hear that. Have you heard how these wee boxrollers are faring across route 80 with cross country Mac trucks?

Father Tony of the Farmboyz said...

Dear Subtle K,
I think they do this because at one point, they had decided that the Smart Car produced for America ought to be a four-seater. This nonsense was met with huge public disapproval and just goes to show you how wrong some highly paid market consultants can be. Smart then reverted to the two-seater. That was Smart of them.

Father Tony of the Farmboyz said...

Dear ewe,
I can describe only my own experience. There is a certain moment of being passed on the left when the shortness of the Smnartcar makes it almost invisible to careless drivers who give only a quick glance before switching lanes. Other than that, no problems. I find that truck drivers have been especially deferential (of course, I've always gotten along well with truckers)

ewe said...

I understand your sentiment for truckers. I once followed a guy from Seattle Wa. before i got what i wanted in Mount Shasta, Ca. It was well worth it. lol Two states!

Anonymous said...

Here in New Zealand you can buy a Smart forFour...four doors and seats four!
Same as a fortwo; just a little bigger!


Brion in NZ.

SubtleKnife said...

Father, T, I just haven't heard anyone ever refer to it as a Fortwo before...

Smart cars have been around for over a decade, but SmartForfour ran for just over two years, between 2004 and 2006 (it was produced here in The Netherlands but I don't think it was ever marketed here, there are so many tiny cars around already*), so "the Smart" was a well-established name for seven years before Forfours came on the market.

*none of them suitable for me, some for practical reasons (the seatbelt won't fit!) others because I would look like a circus clown trying to squeeze myself into them...