"Perge modo et qua te ducit via dirige gressum," said Venus to Aeneas.
Saturday, July 25, 2009
This is a brilliant business decision. Say you've got all this coffee to sell. Say your staff is trapped in an annoying process that makes your customers dissatisfied. Say your coffee is overpriced and your business is overextended. Why wait for your competition to eat your lunch? You just pour your coffee into new cups and become your own competition. Because the fact is that your coffee is basically good; its your whole delivery system that got out of whack.